In 1977, the Company commenced production of canned drinks at 22 Chin Bee Road for the local market as well as for the Middle East. In view of the growth in operation, the Company acquired the leasehold property at 39 Quality Road in 1987 from Jurong Town Corporation for the construction of a new factory building. With the new factory and the purchase of new equipment, Pokka Singapore's production capacity increased three-fold. To keep up with the advances in manufacturing technology and to ensure that the company remains competitive in the industry, Pokka Singapore has through the years invested aggressively in new equipments and manufacturing facilities.
In 1997, S$4 million was invested to set up a hot-fill PET bottle blowing and filling line, the first of its kind in South East Asia. The innovative PET bottles are the culmination of exhaustive research and efforts to create a new trend. It helps the company to establish a strong leadership position in the non-carbonated drinks market.
In October 2001, the Company invested in the Aseptic PET Bottle Filling System in order to meet the increasing high demand for PET bottle products. This system has a higher production capacity and the Company now has the capability to manufacture certain products that could not be produced feasibly using the hot-filled line.
Over the years, our strategy has been to continually invest in new technologies to build a state-of-the-art beverage manufacturing facility. Pokka is believed to be the first beverage manufacturer in Singapore to invest and operate the aseptic PET bottle filling system, which enhances the quality of our beverages. We are also continually making improvements to our production efficiency through investments in process automation as well as capacity expansion to keep pace with the demand for our beverage products.
The broad choices of product portfolio and packaging cater to varying retailing and consumer requirements in different markets. Today, more than 40 varieties of beverages in various packaging are being produced in Singapore for distribution in both local and overseas market.