At the heart of Pokka's growth is our dedication to constant product innovation. By staying attuned to diverse and changing consumer tastes across different markets, we continually develop new beverages that are tailored to suit local preferences. We have a food technologist from Japan as a research specialist in our Group's beverage research and development (R&D) team.
At present, our R&D team has developed more than 40 varieties of RTD beverage products that are sold in different markets around the world. Pokka was also the first to launch the Carrot Fruit Juice and Jasmine Green Tea in cans.